I've decided to stop selling issues on eBay. I managed to move quite a few that way and succeeded in introducing people to the zine. However, PayPal and eBay have instituted a new policy that I find very frustrating. A week or so ago PayPal began holding onto my funds, stating that they would do so for up to 21 days while I established a seller reputation on eBay. This was not something that was done when I first started selling zines. They are vague on what constitutes a "good seller reputation."
I understand that the move is done to protect buyers, but I think that sellers deserve consideration as well. Anyone who read the intro to Loviatar No. 2 understands that the zine operates on tight margins. I can't have money tied up in PayPal limbo for three weeks in addition to paying auction insertion fees.
The zine has been growing rapidly and is reaching a circulation much larger than I expected. It's still easily manageable, but cutting out eBay will ensure modest growth and will save me the headache of being denied access to my money.